Restaurant Genie

Restaurant Marketing Agency

Ready to grow your restaurant?

Learn from the team behind 100+ restaurant partnerships across the UK since 2014.

Trusted by UK restaurants, groups and franchises

Trusted by restaurants, groups and franchises across the UK

We partner with independent restaurants and multi-site groups across the UK to get them found, fill their tables and keep customers coming back.

Bazaar logo
Red Dog Saloon logo
Tiger’s Diner logo
Tamarind logo
Chaat Haus logo
Cinnamon Lodge logo
Deshi Spice logo
TAO Leeds logo
The Coriander Club logo
Greyhound Cafe logo

Recent results

Named clients, real numbers.

Every figure comes from a named client and is backed by dated evidence.

Why Restaurant Genie

Experience. Expertise. Established since 2014.

We’ve worked inside restaurants ourselves, and members of our families run restaurants of their own. We know what a Saturday service, a quiet Tuesday and a supplier price rise feel like.

2014Established, with over a decade working only with restaurants
Page 1on Google for “restaurant marketing agency”
50+years’ combined industry experience
100+client partnerships across the UK
1M+customer transactions supported across active accounts

The team who sell it deliver it

The consultant who proposes your plan runs your account. No handover to a junior team after you sign.

Restaurants and hospitality only

We only work with restaurants and hospitality, so we already know your calendar, your margins and your customers. No learning on your budget.

Your accounts, your data

Domain, ad accounts, social profiles and customer data stay in your name. We never take a cut of ad spend.

Transparent pricing

Four plans and add-ons with published prices and clear inclusions. No surprises on the invoice.

How we work

We’re not a volume agency.

We cap how many restaurants we take on, so every client gets proper time, focus and energy from our team, every month. We’d rather work with fewer restaurants for longer, and grow with them, than churn through many.

01

A limited number of clients

Capacity is capped, so your account never gets lost in a queue.

02

Real time on your account

Strategy with the people doing the work, not a rotating account handler.

03

Built for the long term

We plan in quarters and years, not one-off campaigns, and treat your business like our own.

Our plans

Four plans, each building on the last. Add-ons such as social media management, email marketing, review management and the Viral Pack can go on top of any plan.

Start with the problem that’s costing you most, and step up when the results justify it.

The Problem

“Customers are searching for exactly what you serve. They’re finding someone else.”

Found

Get ranking higher on Google and AI Search

Plan promises

  1. Page 1 for the searches your customers actually use
  2. The obvious answer when someone nearby searches
  3. Positions tracked and reported every month
from £600
/month ex VAT
No ad spend needed
 ·
Month to month · £300 setup, waived on a 3-month term

Established independents with a strong reputation that Google doesn’t reflect yet.

Greyhound Cafe: Page 1 for “Thai restaurant Fitzrovia” in 6 months

What’s included

  • Search Engine Optimisation (SEO), helping you rank higher on Google
  • 10+ local search terms, tracked from month one
  • Monthly on-page, technical and link-building work
  • A review of how your website converts, with clear recommendations
  • Your website kept fresh and up to date, with updates done for you
  • Google Business Profile optimised and kept accurate
  • AI search foundations, with Google AI Overview visibility tracked
  • Monthly position report and a 30-minute check-in

Who it’s for

  • Established restaurants with a strong reputation, press or awards that Google doesn’t yet reflect
  • Single-site independents relying mainly on word of mouth
  • Real local search demand for your cuisine and area
  • An established website and domain with some history
Not the right fit if…
  • A brand-new website or domain with no history
  • A very small site with only a handful of pages
  • Little or no search volume for what you serve in your area
  • A competitive city centre: you’ll need City-wide search (£1,300/month), not Local
  • You need bookings immediately (see Booked)

The Problem

“You’re growing by word of mouth alone. Nearby customers searching right now can’t find you.”

Booked

Drive calls, enquiries and directions

Plan promises

  1. Generate calls and enquiries
  2. Drive store visits and directions
  3. Every lead tracked back to what produced it
£1,500
/month ex VAT
+ ad spend, paid directly to Google. Budget agreed with you.
 ·
Month to month · £300 setup, waived on a 3-month term

Restaurants with catering, group bookings or other high-value work that isn’t showing up on Google.

La Boca: cost per call cut from £5 to £1.50

What’s included

  • Everything in Found
  • Google Ads: 1 Search campaign with 2–3 targeted ad groups
  • 2–3 landing page optimisations
  • Every call, direction click and web visit tracked
  • Campaign data reviewed regularly, with budget moved to what’s making you money
  • AI-assisted keyword research, ad testing and reporting
  • Monthly results review: calls, enquiries, cost per result

Who it’s for

  • Established, trading restaurants with a location customers need to find
  • Customers who search because they want to eat now, or are planning a party, group booking or catering
  • Restaurants in competitive areas where the big names and franchises sit at the top of Google
  • Ratings and reviews strong enough to win the click
  • Real search demand nearby
Not the right fit if…
  • Little or no search demand in your area
  • High-volume, low-value orders, such as delivery-only or e-commerce
  • A website that won’t convert: fix the site before spending on ads
  • Ratings or reviews that put people off once they find you

The Problem

“Your competitor is fully booked on a Tuesday. You’re not. The food’s better.”

Full House

Grow audience and repeat business with an ROI focus

Plan promises

  1. Exposure to new customers
  2. Increased customer base
  3. High-level tracking traced to source
£3,000
/month ex VAT
+ ad spend, paid directly to Google and Meta. Budget agreed with you.
 ·
3-month minimum · setup included

Restaurants doing around £15k a week looking to push past £20k.

Kushboo: £11k to £20k a week in 4 months

What’s included

  • Everything in Booked, including SEO and Google Ads
  • Meta advertising on Facebook and Instagram, focused on brand awareness or a lead-generation offer
  • A monthly photo and video shoot that powers your Meta and Google ads, landing pages and website. We also hand over ready-to-post content for your own socials
  • Email marketing (Standard): a weekly email to your customer list
  • Website management for basic updates
  • Influencer outreach, where it suits your restaurant
  • AI-assisted creative testing, targeting and content planning
  • Monthly strategy meeting
  • Social media management, the Viral Pack and the Brand Film Pack available as add-ons

Who it’s for

  • Restaurants doing around £15k a week, ready to grow
  • Strong food and a space worth seeing, ready to invest in being known
  • A positive reputation and a clear offer, or something that sets you apart
  • Someone available for a monthly shoot, and quick sign-off on content
Not the right fit if…
  • A lot of unresolved negative reviews: ads and content would amplify them
  • Unfixed operational issues or active complaints
  • No one available or willing to be filmed

The Problem

“You’re running a restaurant and the marketing department.”

Complete

Every channel, one team

Plan promises

  1. Counter-strategy to competitors
  2. On every customer’s radar
  3. Repeat customers, not just new ones
£5,000
/month ex VAT
+ ad spend, paid directly to Google and Meta. Budget agreed with you.
 ·
3-month minimum · setup included

Restaurants turning over £1.2m–£1.5m a year who want every channel handled.

Red Dog Saloon: 83% lower cost per click, now six restaurants

What’s included

  • Everything in Full House
  • Social media management on Facebook, Instagram and TikTok: 12 posts and 8 stories a month
  • Email automations: welcome, birthday and win-back flows on top of your weekly email
  • Every Google and TripAdvisor review answered within 24 hours
  • Deeper SEO content, ideal for recipes, cookbooks and merchandise
  • Website management, including updates requested across your campaigns
  • AI integration and development
  • Light PR: news releases published on your website
  • Monthly AI visibility check across ChatGPT, Gemini and Perplexity
  • Fortnightly strategy meetings

Who it’s for

  • Restaurants turning over £1.2m–£1.5m a year
  • Owners who want every channel handled by one team
  • Multi-site or high-volume operators
  • You’d rather have one point of contact and fortnightly strategy than manage suppliers
  • A customer list of 200+ email or phone contacts
Not the right fit if…
  • You want to pick and choose: Full House plus add-ons may suit you better
  • No existing customer list to build on
  • Unresolved reviews, operational issues or no one willing to be filmed
  • You aren’t ready to commit for at least three months

Not sure which fits? Build an estimate or tell us about your venue and we’ll recommend one on a 20-minute call. Prices exclude VAT; ad spend is paid directly to Google and Meta.

Need one thing done well?

Focused campaigns

Not every restaurant needs a full plan. Pick the one campaign that fixes your problem, then run it once or keep it going. No minimum term.

TikTok and Instagram

Viral Pack

No ad spend needed · Run it once or keep it going · No minimum term

Venues with personality that want more reach, without paying for it.

Sample video coming soon

Note: these are staged sample videos.

Meta: Facebook and Instagram

Brand Awareness

+ Meta ad spend, agreed with you · Run it once or keep it going · No minimum term

New or hidden-gem venues where the problem is that nobody knows you’re there.

Sample video coming soon

Meta: offer-led

Jaw Dropper: Leads

+ Meta ad spend, agreed with you · Run it once or keep it going · No minimum term

Restaurants with a strong offer and an email or SMS list for the leads to go to.

Example offer ad coming soon

Google Ads

Google Stack: Sales

+ Google ad spend, agreed with you · Run it once or keep it going · No minimum term

Restaurants relying on word of mouth that don’t show up when locals search.

Need more than one? Our plans bring them together under one team and one strategy. Compare plans

Client Reviews

Restaurant owners on working with us.

The Three Rooms team
★★★★★Google review

Consistently impressed

“They have supported my business since opening and I am consistently impressed with the professionalism and level of service they provide.”
Shohel Miah · Owner & Managing DirectorThree Rooms
The result · Local SEOPage 1 for “Indian restaurants Bedford”Read the case study →
Deshi Spice team with their award
★★★★★Google review

Winning awards

“The results speak for itself. Within 12 months I was winning awards, top 1 position on TripAdvisor, top page on Google. They take care of all the marketing and I would not choose any other company to work with.”
Managing DirectorDeshi Spice
The result · Review managementFrom TripAdvisor’s top 10 to #1Read the case study →
Chef Anwar Miah, Chaat Haus
★★★★★Google review

Everyone needs this

“I’ve been consulting with Dilly and his team for years. They’ve provided great insight into the digital field and always one step ahead with the marketing. Highly recommend!”
Anwar Miah · ChefChaat Haus
The work · Launch + contentA chef-led launch built around Chef Anwar Miah’s foodRead the case study →

Openings · relaunches · new locations

Pre-launch and Brand Activation

Pre-launch marketing and brand activation for new restaurants, relaunches and new locations. Every channel set up, a brand that looks the part and a launch campaign that builds anticipation across your catchment, so day one is never your quietest day. Then straight into a monthly plan, so the momentum carries on.

Brand kit and menu designSignage and leaflet designPre-launch subscriber listOpening offer campaignsLaunch-day contentQR review cards

From £4,999

One-off project · website quoted separately

Hot pot table at Tao Leeds

Launch film coming soon

01

Research

Before anything goes live

Brand, audience and competitors, including indirect ones. Launch priorities and scope agreed before we start.

02

Groundwork

Weeks before opening

Google, TripAdvisor, social, email, bookings and ordering set up and connected, with your brand kit and menu designed.

03

Launch

Opening and beyond

Pre-launch Meta and TikTok campaigns, an opening-day push across paid and organic, then into a monthly plan.

A hotpot table spread at TAO Leeds, a Restaurant Genie client

Restaurant marketing, from people who know the trade

Hospitality only, since 2014.

We’re a UK restaurant marketing agency working only with restaurants and food businesses: restaurant SEO, Google Ads, social media advertising, food photography and video, and restaurant website design, all under one roof.

Our team brings 50+ years’ combined experience, so every channel is planned around how restaurants actually trade.

If you’re after more covers, not more likes, you’re in the right place.

Our services

Restaurant marketing services, under one roof.

From restaurant SEO and Google Ads to social media advertising, food photography, video and websites, every service is built for hospitality and works together to fill your tables.

Restaurant websites

A website that turns visitors into bookings

Built to rank on Google and to convert the people your ads send. Most restaurant sites look fine and leak bookings. Ours are built around the one job that matters.

  1. 1

    Turns visitors into bookings

    Booking and enquiry forms on every build, and your customer journey mapped and approved before we design a single page.

  2. 2

    Built to rank and to convert ads

    A fast, technically clean Webflow build, SEO-ready from launch, so search and ad traffic lands somewhere that converts.

  3. 3

    Live on time, on a fixed scope

    Features agreed in writing before the build starts, so there are no surprises on the timeline or the invoice.

Three ways to build

  • Brandedfrom £1,500Your brand, online fast. Up to 6 pages.
  • Bespoke£4,500Up to 12 pages, with content you can update.
  • Intelligentfrom £6,000Custom-built and connected to your booking, ordering or POS systems.

One-off fee. Copywriting included. Your domain stays in your name.

See website packages

Featured websites

See more websites →
The Olive Grove website
Bespoke build + SEO

The Olive Grove

Hunstanton, Norfolk

A seafront coffee and wine lounge, built Bespoke with SEO set up from launch so it could compete in search from day one.

Bazaar website
Bespoke build + relaunch

Bazaar

Middlesbrough

Website rebuilt for an Arab-French restaurant’s relaunch, with the Meta campaigns landing on it: 500k+ targeted reach and a 7% click-through rate.

Free, honest advice

Before you sign with anyone

These are the problems restaurant owners bring to us all too often, usually after going with the cheapest option. Use this as a checklist with any agency, including us. This guide will help you navigate the maze far better.

Red flags to watch for

“Guaranteed Page 1” or guaranteed results

No one controls Google or your customers. A guarantee usually means ranking for terms nobody searches, or a promise that quietly disappears.

Ask: What’s a realistic timeline, and how will I see progress each month?

You don’t own your accounts

If the agency owns your ad account, website, domain or social profiles, leaving means starting again from zero.

Ask: If we part ways, what do I keep? The answer should be everything.

A cut of your ad spend

When the fee is a percentage of spend, the agency earns more when you spend more, not when you get more bookings.

Ask: Is ad spend paid straight to Google and Meta from my own account?

A long lock-in from day one

A long minimum term protects the agency, not you. Good work should be the reason you stay.

Ask: What’s the minimum term, and what’s the notice period?

Sold by a senior, run by a junior

The person who wins your business often isn’t the one doing the work once you’ve signed.

Ask: Who exactly will run my account day to day?

Generalists who “do restaurants too”

Restaurant marketing runs on covers, quiet nights, seasons and local search. It’s a different job from selling products online.

Ask: Can I see named restaurant results, not industry averages?

View more red flags

General FAQs

How much does restaurant marketing cost?

Our plans start at £600 a month for Found (local SEO), £1,500 for Booked (SEO plus Google Ads), £3,000 for Full House and £5,000 for Complete, all excluding VAT. Add-ons such as social media management, email marketing and review management can go on top of any plan. Ad spend is paid directly to Google and Meta. Websites and launches are one-off projects.

Is there a fixed contract?

Found and Booked run month to month with one month’s written notice. Full House, Complete and any plan covering more than one location have a 3-month minimum, then continue month to month. A 3-month minimum may also be agreed on Found or Booked where it is written into your proposal. One-off builds need no ongoing contract after delivery. Prices are reviewed each April, with at least one month’s written notice of any change.

Do you take a percentage of ad spend?

No. Our management fee covers strategy, setup, campaign management, creative direction, optimisation and reporting. Ad spend is charged by Google and Meta directly to your account. We manage how it’s spent; we never take a cut of it.

Can you guarantee a first-page ranking?

We won’t offer a ranking guarantee, because nobody controls Google. What we can tell you is that every restaurant we’ve done SEO for has reached Page 1 for its target searches, and you see the movement in your report every month.

Can you get my restaurant recommended by ChatGPT and Google’s AI answers?

We work on it as part of our SEO. AI search tools favour restaurants with accurate, consistent information, strong reviews, structured data and clear answers on their website. We build all of those. Nobody can guarantee what an AI tool recommends, and we won’t pretend otherwise. How AI SEO works.

Do you only work with restaurants?

Yes. Since 2014 we’ve worked only with restaurants and food businesses, from single independents to multi-site groups and franchises. Every plan is built for hospitality, not adapted from a generic agency package.

View all FAQs

Not sure which route is right for your restaurant? Book a 20-minute call and we’ll give you a straight answer, even if that means we’re not the right fit.

Book a call

How we work

What happens when you get in touch

Every restaurant starts the same structured way, so nothing gets missed.

  1. 1

    Intro call

    20 minutes to check your business is ready for marketing and that we’re the right fit. Not every business is, and we’ll say so.

  2. 2

    Your proposal

    A plan and price built for your restaurant, not a template. Review it, ask anything, then decide.

  3. 3

    Deep Dive

    Held within 3 days of sign-off. Your strategy comes from what we learn about the business, and nothing goes live until tracking is in place.

  4. 4

    Monthly review

    Your results and next month’s plan, reviewed with you every month, without exception.

Your first 90 days

First 30 daysDeep Dive · setup · core fixes

Accounts and tracking set up, and foundational issues fixed. Marketing starts when the foundations are right, not before.

Days 30–60Marketing live · early signals

Campaigns live and the first data in. What’s working is scaled; what isn’t is adjusted.

Day 90+Full review · evolve

Your first full review against your goals, and the plan adapted for the next quarter.

A working guide, not a fixed commitment. The Deep Dive shapes the detail.

Want to sense-check the numbers first? Try our ROI calculator →

Talk to Restaurant Genie

Let’s fill your tables.

Share a few details and we’ll come back with the right next step, usually a 20-minute qualifying call.

★★★★★5.0 on Google
Book a call
  • Marketing restaurants since 2014
  • Google Partner & Meta Business Partner
  • 100+ client partnerships across the UK
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