Restaurant Marketing Agency
Built for the now
Industry leader for restaurants since 2014.
Industry leader for restaurants since 2014.
Our recent work
Great content gets attention. What we're judged on is what it does for the restaurant: turnover, bookings, calls and covers. Every figure below comes from a named client and dated evidence.
Client since 2023
Client since 2022
Client since 2023
Client since 2015Independents, groups and new openings, across the UK.
See all case studies →Trusted by UK restaurants, groups and franchises
We partner with independent restaurants and multi-site groups across the UK to get them found, bring in more customers and keep them coming back.
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We started with one client and a simple aim: give small, local eateries access to proper marketing. Today we work with restaurants across the UK, and we love championing the hospitality trade that has supported us too.
We’re a UK restaurant marketing agency working only with restaurants and food businesses: restaurant SEO, Google Ads, social media advertising, food photography and video, and restaurant website design, all under one roof.
Our team brings 50+ years’ combined experience, so every channel is planned around how restaurants actually trade.
If you’re after more covers, not more likes, you’re in the right place.
From restaurant SEO and Google Ads to social media advertising, food photography, video and websites, every service is built for hospitality and works together to grow your business.
Get found on Google, Maps and AI search when people nearby look for what you serve.
Be the first restaurant people see when they’re ready to book.
Ads that drive leads, brand awareness and website traffic, not just likes.
A feed that looks like your restaurant on its best night, every week.
Photography and video that make people hungry before they book.
Fast, mobile-first restaurant websites built to take bookings.
Your outsourced marketing department, run by people who know what a Saturday service feels like.
Build an audience before you open, so day one is never your quietest day.
Add to any plan
How we work
We cap how many restaurants we take on, so every client gets proper time, focus and energy from our team, every month. We’d rather work with fewer restaurants for longer, and grow with them, than churn through many.
01
Capacity is capped, so your account never gets lost in a queue.
02
Strategy with the people doing the work, not a rotating account handler.
03
We plan in quarters and years, not one-off campaigns, and treat your business like our own.
Restaurant owners on working with us.
One of our best weekends
“Working with Restaurant Genie, our Hoxton site had one of its best turnover weekends. They understand how a restaurant group actually trades.”
Ready for opening day
“We came to Restaurant Genie needing a premium website at short notice for our launch. They delivered it in time for opening, and we absolutely love it.”
Winning awards
“The results speak for itself. Within 12 months I was winning awards, top 1 position on TripAdvisor, top page on Google. They take care of all the marketing and I would not choose any other company to work with.”
Your dashboard
We make decisions from data, not hunches. Our reporting system is built for restaurants and customised to each client. It syncs your tools into one view, tied to the work we do for you, so you're not relying on several different platforms to see what's working.
The platforms we know inside outYears of hands-on work across the tools restaurants rely on, brought together in one dashboard.
Screenshots show a sample client with illustrative figures. Your dashboard is built around your own systems and goals.
Start with what you need. Build when it makes sense.
Four plans for different levels of restaurant marketing, each one building on the last. Add-ons such as content shoots, email automations and the Viral Pack can go on top of any plan.
The Problem
“We just need more brand awareness.”
Awareness where it counts
Plan promises
Restaurants that need to be found by people nearby, right when they’re ready to eat.
What’s included
Be there the moment someone nearby searches for what you serve. We run a focused Google Search campaign for searches like “Indian restaurant near me” or “birthday meal in Bedford”, timed around your opening hours, with negative keywords so you don’t pay for clicks that were never going to book.
Send ad clicks somewhere built to convert, not just your homepage. Each page shows your best dishes, your reviews and one clear button to call or book, and we test versions to see which brings in more bookings.
Know exactly what your ads bring in. Every call, booking, enquiry and request for directions is traced back to the ad and search behind it, so you can see what each pound is doing for you.
Your budget follows the results. We review your campaigns regularly, cut spend on searches that don’t turn into customers and put more behind the ones that do.
AI helps us research keywords, test ad variations and pull reports together faster. An experienced restaurant marketer still makes every decision and signs off every ad.
Each month you get your calls, enquiries and cost per result in plain English: what moved, what didn’t and what we’re changing next.
Who it’s for
The Problem
“Customers are searching for exactly what you serve. They’re finding someone else.”
Get ranking higher on Google and AI Search
Plan promises
Established independents with a strong reputation that Google doesn’t reflect yet.
What’s included
Climb Google for the searches your customers actually make, and get recommended when people ask AI tools where to eat. We handle the on-page and technical work, local content and quality links, then add the structured data, consistent listings and clear answers that help ChatGPT and Google’s AI Overviews understand and suggest your restaurant. Your AI Overview visibility is tracked too.
Your Google profile is often the first thing a hungry customer sees. We keep your categories, menu, photos, opening hours and posts complete and accurate, so you show up properly on Maps and in local results.
Turn more of your website visitors into bookings. We look at how people move through your site and where they drop off, then make changes such as clearer booking buttons and faster pages. Basic website updates are included.
See your progress every month: keyword positions, traffic and AI Overview visibility, plus a 30-minute call on what moved and what comes next.
Who it’s for
The Problem
“Your competitor is fully booked on a Tuesday. You’re not. The food’s better.”
Grow audience and repeat business with an ROI focus
Plan promises
Established single-site restaurants ready to grow.
What’s included
Build a list of local customers you can bring back again and again. We run Facebook and Instagram ads around a tempting offer, such as a birthday reward or a dish on the house, and every name and email goes straight into your customer list.
Stay in your regulars’ inboxes and give them a reason to book on quieter nights. We write, design and send a weekly email to your list, and report opens and clicks every month.
More Google reviews, and every one answered. Review cards and a follow-up email to recent diners bring new reviews in. Negative reviews come to you first, and we never reply without the full picture.
Keep your Facebook, Instagram and Google Business Profile active with 2–3 posts a week, made from the photos and video you already have. Want fresh content? Add a content shoot.
Calls, bookings, directions and reviews in one place, so you can see what’s working at a glance instead of reading five different reports.
Fresh photos and video shot at your restaurant and planned with you, ready for your ads, landing pages and socials. We’ll recommend the right shoot when we speak.
Who it’s for
The Problem
“You’re running a restaurant and the marketing department.”
Every channel, one team
Plan promises
Restaurant groups with two or more sites who want every channel handled.
What’s included
SEO, Google Ads, Meta, email and reviews run for every location, all under one strategy for the group.
Reach the right people around each site, from office workers at lunch to families at the weekend, without your locations competing against each other.
Welcome emails for new sign-ups, birthday offers and a gentle nudge for guests who haven’t been back in a while, all running automatically alongside your weekly email.
Every location side by side, so you can see which sites are growing, which need attention and where to focus next.
Each month we check how ChatGPT, Gemini and Perplexity describe and recommend your restaurants, and fix anything that’s missing or wrong.
Every two weeks you sit down with the person running your account to go through results, priorities and the plan for the next fortnight.
Photo and video shoots across your sites, planned with you, to feed your ads, landing pages and socials. Priced on your call.
Who it’s for
Not sure which fits? Build an estimate or tell us about your venue and we’ll recommend one on a 20-minute call. Prices exclude VAT; ad spend is paid directly to Google and Meta.
Need one thing done well?
Not every restaurant needs a full plan. Pick the one campaign that fixes your problem, then run it once or keep it going. No minimum term, except Jaw Dropper: Leads (3 months).
TikTok and Instagram
Venues with personality that want people talking. Built for buzz, not direct sales.
Sample video coming soon
Note: these are staged sample videos.
Meta: Facebook and Instagram
Venues that want to be seen on social, where nobody knows you’re there yet. Built for awareness, not sales.
Sample video coming soon
Meta: offer-led
Restaurants with one goal to push, like a lunch offer, and an email or SMS list for the leads to go to.
Example offer ad coming soon
Need more than one? Our plans bring them together under one team and one strategy. Compare plans
Openings · relaunches · new locations
Pre-launch marketing and brand activation for new restaurants, relaunches and new locations. Every channel set up, a brand that looks the part and a launch campaign that builds anticipation across your catchment, so day one is never your quietest day. Then straight into a monthly plan, so the momentum carries on.
One-off project · website quoted separately
Launch film coming soon
01
Before anything goes live
Brand, audience and competitors, including indirect ones. Launch priorities and scope agreed before we start.
02
Weeks before opening
Google, TripAdvisor, social, email, bookings and ordering set up and connected, with your brand kit and menu designed.
03
Opening and beyond
Pre-launch Meta and TikTok campaigns, an opening-day push across paid and organic, then into a monthly plan.
Free, honest advice
These are the problems restaurant owners bring to us all too often, usually after going with the cheapest option. Use this as a checklist with any agency, including us. This guide will help you navigate the maze far better.
No one controls Google or your customers. A guarantee usually means ranking for terms nobody searches, or a promise that quietly disappears.
Ask: What’s a realistic timeline, and how will I see progress each month?
If the agency owns your ad account, website, domain or social profiles, leaving means starting again from zero.
Ask: If we part ways, what do I keep? The answer should be everything.
When the fee is a percentage of spend, the agency earns more when you spend more, not when you get more bookings.
Ask: Is ad spend paid straight to Google and Meta from my own account?
A long minimum term protects the agency, not you. Good work should be the reason you stay.
Ask: What’s the minimum term, and what’s the notice period?
The person who wins your business often isn’t the one doing the work once you’ve signed.
Ask: Who exactly will run my account day to day?
Restaurant marketing runs on covers, quiet nights, seasons and local search. It’s a different job from selling products online.
Ask: Can I see named restaurant results, not industry averages? And how long have you worked only with restaurants?
Since day one. We started in 2014 and we've only ever worked with restaurants and food businesses. This isn't a rebrand because hospitality looked like a good niche to jump into.
Our first client, Three Rooms in Bedford, stayed with us for 11 years. Deshi Spice has been with us since 2015. That's 100+ restaurant partnerships and 50+ years' combined experience, from people who've worked inside restaurants and whose families still run them.
Ask any agency: When did you take on your first restaurant client? If they can't name one from years ago, you have your answer.
Our plans start at £600 a month for Found (Google Ads), £1,200 for Found Plus (Google Ads plus SEO), £1,750 for Booked (search, reviews, Meta lead ads, a weekly email and light social) and from £4,500 for Group, for restaurant groups with two or more sites, all excluding VAT. Add-ons such as content shoots, email automations and the Viral Pack can go on top of any plan. Ad spend is paid directly to Google and Meta. Websites and launches are one-off projects.
Found and Found Plus run month to month with one month’s written notice. Booked, Group and any plan covering more than one location have a 3-month minimum, then continue month to month. A 3-month minimum may also be agreed on Found or Found Plus where it is written into your proposal. One-off builds need no ongoing contract after delivery. Prices are reviewed each April, with at least one month’s written notice of any change.
No. Our management fee covers strategy, setup, campaign management, creative direction, optimisation and reporting. Ad spend is charged by Google and Meta directly to your account. We manage how it’s spent; we never take a cut of it.
No, we don’t price match. Two proposals can list the same services and be very different in what actually gets delivered: who does the work, how much time goes into it and how well they know restaurants. No two line items are delivered the same way.
Our prices are set to be affordable for restaurants just starting out, while giving you real value, proven expertise and over a decade of industry experience without the premium. If you’re comparing quotes, we’re happy to talk you through exactly what’s included in ours.
We won’t offer a ranking guarantee, because nobody controls Google. What we can tell you is that every restaurant we’ve done SEO for has reached Page 1 for its target searches, and you see the movement in your report every month.
Talk to Restaurant Genie
Share a few details and we’ll reply within one working day, usually to arrange a 20-minute call.