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Add-on · Email marketing

Restaurant email marketing

Turn the customers who already love you into repeat bookings, with an email worth opening every week.

Add-on from £400/moIncluded in Complete
Social media management

The problem

Your customer list is the one audience no algorithm can take away, and most restaurants barely use it. Regulars drift, quiet nights stay quiet and offers reach nobody.

What it is

We write, design and send a weekly email to your customer list, built around your trading calendar: new menus, events, offers and the dates that matter. Email Basic is £400 a month. Email Automations, at £900, adds flows that run on their own: a welcome for new subscribers, a birthday offer and a win-back for customers who haven’t visited in a while.

We split your list into active and lapsed customers, write in your brand voice using your own photos, and report opens and clicks every month, so the subject lines and offers that work get used again.

You supply the list and the email platform, such as Mailchimp or Klaviyo, billed to you directly. Building a list from scratch is a separate project. SMS campaigns are available on request, priced by the number of contacts. Email Basic is included in Complete.

What you get

Deliverables

  • A weekly email to your whole customer list
  • Copy and design in your brand voice
  • A promotional calendar agreed in advance
  • Active and lapsed customer segments
  • Automations: welcome, birthday and win-back flows (£900)
  • Monthly report: opens, clicks and what to send next

What it changes

Outcomes we report on. No guarantees, just evidence every month.

  • More regulars coming back, more often
  • Offers that reach people who already like you
  • Somewhere for every lead your ads bring in

Questions

Do I need my own email platform?

Yes. Your list stays yours, on a platform such as Mailchimp or Klaviyo, billed to you directly. If you haven’t set one up yet, we’ll quote for the setup.

What’s the difference between Basic and Automations?

Basic is a weekly email to all your customers for £400 a month. Automations, at £900 a month, adds flows that send themselves: a welcome series, birthday offers and win-backs for customers who haven’t been in for a while.

Is email included in any plan?

Email Basic is included in Complete. On Found, Booked and Full House it’s an add-on, and you can have up to two add-ons on those plans.

Let’s fill your tables.

Tell us about your venue. You’ll get a specific proposal, not a template.