Restaurant Pre Launch.
Restaurant Pre Launch Marketing
Multi-layered campaign strategies that bring in more customers to your restaurant.
Restaurant pre launch digital marketing & advertising
Restaurant Owner | Testimonial
A short interview with owner and managing director Shohel Miah of Three Rooms, Bedfordshire, UK.
1. Market Research
We will be with you every step of the way and long after launch....
Brand Identity - your brand needs an identity, an image, a voice which resonates and connects with your target audience so communicating that clearly is crucial. The following step is getting clear on your target audience.
Target Market - in order to have a successful launch when opening a restaurant, the numbers need to add up which is why we'll conduct the market research beforehand. We will identify the market size and segment different audiences so you are equipped with the full picture and market potential.
Request a Free Marketing Report
Competitor Research - to give you a competitive edge you'll need to know who your competitors are and what they offer. Restaurants can often be in, in-direct competition with other service based businesses without even knowing it.
2. Promotional Material
Getting your systems and processes upto date: we'll help with...
Website - having a modern, functional user-friendly responsive website makes all the difference. The first place customers will be searching for you is online, without a website, people won't be able to find you directly.
SEO - in the simplest term, this is the process of optimising your website so that it ranks high on search engines so when diners search for your service, you are showing up first online.
Google Business Page - is a service which Google offers so that your restaurant can be listed on its search engine. The majority of businesses have this and your restaurant should too.
Social Media - the numbers of people using social media is growing exponentially and it would be difficult to find a brand which is not active on social media, so it's important that your business does too.
Physical material - having the basics such as a menu, logo, business cards, feedback cards etc are expected of today's restaurants.
Policies - many smaller restaurants miss this and it can often come back to bite them. This is why we prep your business so that you have a good level of policies introduced right from the start.
3. Restaurant Launch
Getting it right, right from the start
By this stage we will have created a marketing strategy which will be rolling out over a 3-month period.
We'll be advertising your restaurant to your target audience and tracking this throughout every stage and adapting as we go.
Customer database - we will be building a database of your customers which will be essential when marketing to your customers further down the line.
Tracking - we will equip the business to track every customer who visits your website through Facebook's tracking system for up to 180 days of the restaurants launch. If there have been 10,000 visitors to your website in month 1, we can reach out to them 6 months down the line!
It doesn't stop there...
Full service - we'll continue to be your service provider and ensure your business is kept ahead of the game and adapts to the challenges ahead.
Social Media Management
- actively communicating with your diners with the latest news, updates and offers.
Find out more by Clicking Here
Social Media Advertising
- covering Facebook, Instagram and YouTube, Google and more. To see the results you can expect, find out more by Clicking Here
Website Management - regularly updating your website with the latest and greatest.
- ensuring efforts are made to have your restaurant ranked on a 1st page search result on Google. Find out more by Clicking Here
Review Management - covering TripAdvisor, Google Business, JustEat, etc.
Monthly Review - you'll have a dedicated marketing consultant who will review your business activity and advise you with the most effective strategies going forward.
Pre Launch Quote | Request a call back
How long will it take to launch my restaurant?
Our turn around time ranges from 3-4 weeks depending on the project requirements.
How much should I spend?
This heavily depends on the services your business will need. Local restaurants with a small population will vary when compared to a launch in a larger city where reaching a larger audience will need more investment. We see our clients investing in the range between £6,000 - £12,000+.
What are your payment terms?
We request 50% up front, then 25% upon mid-way completion and then 25% upon completion. Bespoke plans are available, please speak to one of our consultants for more information.