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Restaurant branding

Restaurant branding

A brand that looks as good as your food tastes: an identity people remember, built to work on the sign, the menu and the screen, with guidelines that keep it consistent.

Priced on scope · fixed quote before work starts
Pre-launch marketing

The problem

Guests decide whether to walk in from a sign, a menu or an Instagram grid in seconds. A tired or inconsistent brand makes good food look ordinary, and makes every ad and post work harder.

What it is

Restaurant branding is how your venue looks, sounds and feels everywhere a guest meets it: the sign outside, the menu on the table, your website, your social media and your packaging. We start with your food, your guests and the restaurants you compete with, then build an identity that suits who you are and who you want through the door.

It suits new openings, relaunches, restaurants whose look has drifted over the years, and groups that need one brand across several sites. Branding can run on its own or alongside a pre-launch campaign or a new website.

What you get

Deliverables

  • Brand discovery: your food, your guests, your competitors and where you fit
  • Brand positioning, personality and tone of voice
  • Logo and variations for signs, menus, social profiles and your website
  • Colour palette and typography
  • Photography and imagery direction
  • Menu design, ready for print and your website
  • Signage and shopfront design
  • Social media templates and profile artwork
  • Print and packaging where you need it: vouchers, table cards, leaflets and takeaway labels
  • Brand guidelines, so every supplier and team member uses it the same way

What it changes

What a clear brand does for your restaurant.

  • A restaurant guests recognise and remember
  • One consistent look across menu, signage, website and social
  • Assets ready for ads, launches and new locations

How a branding project runs

Discovery

Before any design

Your food, your guests and the restaurants you compete with.

  • Positioning and personality agreed
  • Competitor and market review
  • Mood boards and creative direction

Scope confirmed before we start

Design

Concepts and refinement

The identity takes shape and is tested where it will be used.

  • Logo and identity concepts
  • Colour, type and imagery
  • Refined on real menus and signs

Rollout

Handover and beyond

Everything delivered ready to use, with guidelines to keep it consistent.

  • Final files for print and digital
  • Menu, signage and social artwork
  • Brand guidelines handed over

How it’s priced

Project

Priced on scope · fixed quote before work starts

Every brand is different, so we price on scope. A refresh of an existing look costs less than a full identity with menus, signage and packaging. You get a fixed quote before any work begins, separate from the monthly plans.

Questions

Who is restaurant branding for?

New openings, relaunches, restaurants whose look has drifted over the years, and groups that need one consistent brand across several sites.

What does restaurant branding cost?

It is priced on scope. A refresh of an existing brand costs less than a full identity with menus, signage and packaging. We agree the scope and give you a fixed quote before any work begins.

Let’s fill your tables.

Tell us about your venue. You’ll get a specific proposal, not a template.