ROI calculator
Not what marketing costs, but what a new booking is worth to you. Put in your own numbers and see the bookings, covers and money back for every £1 you spend.
Most owners ask what marketing costs. The better question is what a table is worth. Once you know that, you can judge any channel, any agency and any month properly.
Ad spend divided by your cost per click gives the clicks you can expect. Multiply by the share of clicks that book, call or order and you have bookings. Multiply by party size for covers, then by spend per head for revenue.
We then divide revenue by your total monthly cost, ad spend plus our fee if you add it, to show what comes back for every £1. Because revenue isn’t profit, we also apply your gross margin and show how many covers you need each month just to break even.
Guests who come back are where restaurants make their money. Add return visits and you can see what a year of a new regular is worth, on top of the first booking.
Most of it is in your EPOS or Google Ads
A planning tool, not a promise.
Monthly plans, ex VAT
No. It shows what your numbers add up to, not a forecast. Click costs and booking rates change by area, season and how good your website is. On a call we use real search volumes and click costs for your area.
Yes, if you want the honest picture. Ad spend alone flatters the return. Add the plan you’re considering and judge it on your total monthly cost.
Look at gross profit per £1, not revenue. Above £1 means the activity pays for itself before anyone comes back. Return visits are the upside on top.
Tell us about your venue. You’ll get a specific proposal, not a template.