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Case study

Shilpa Indian

An Indian restaurant near Cambridge that grew covers by 180% in six months with local search, social advertising and a new website.

180% more covers

Shilpa Indian
Location

Cambridgeshire

Business

Indian restaurant

Services

Restaurant websites, Social media advertising, Restaurant SEO

Timeframe

6 months

The challenge

Shilpa’s elegant Indian cooking deserved a wider regional audience than the immediate local area.

What we did

Market research first, then a local strategy: a new website, social advertising to a regional audience, SEO, review management and email.

Results

  • 180% increase in covers in 6 months
  • Average spend around £40 a head
  • Page 1 for “Indian restaurants Cambridge”
  • 35% more bookings over a 2-week campaign

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