Restaurant Genie

Case study

La Boca

An Argentine steakhouse in Doncaster that needed more calls and visits from people searching locally.

Cost per call from £5 to £1.50

La Boca
Location

Doncaster

Business

Argentine steakhouse

Services

Google Ads, Restaurant SEO

Timeframe

One month (paid search)

The challenge

La Boca had good food and a loyal following, but too few new customers were finding it on Google, and the calls that ads did produce were costing too much.

What we did

Paid search focused on calls and menu views, growth consultancy on the offer and booking path, and city-wide SEO so the restaurant ranked for broad Doncaster searches.

Results

  • Website users grew from 5,000 to 20,000 in one month
  • Menu downloads rose from 1,000 to 5,500 in one month
  • Google Ads cost per call fell from £5 to £1.50
  • 234% increase in call click-through rate within one month
  • Page 1 for Doncaster city-wide searches

Want results like these?

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