Restaurant Genie

Case study

Bazaar

A relaunch for chef-owner Tarek Thoma’s Arab-French restaurant in Middlesbrough: bespoke website work, one joined-up marketing setup, Meta campaigns reaching 500,000+ people and email marketing.

500,000+ targeted reach

Bazaar
Location

Middlesbrough

Business

Arab-French restaurant

Services

Pre-launch marketing, Restaurant websites, Social media advertising, Content production, Email marketing

Timeframe

Relaunch

The challenge

Bazaar had a strong chef-led story and more to offer than most diners knew. Its marketing was spread across accounts that hadn’t been set up properly, and several of its offerings were under-marketed.

What we did

We ran a relaunch campaign and mapped out every under-marketed offering on the website, connecting the restaurant’s wider marketing in one place. Bespoke website development reflects the chef-owner’s brand and story.

We re-optimised every social account, cleaned up data across accounts that had been set up incorrectly and moved them under the main company account. Paid Meta campaigns, campaign video ads and email marketing ran alongside.

Results

  • Over 500,000 targeted reach
  • 7% click-through rate across all Meta paid campaigns
  • 4p cost per click
  • 10p cost per link click, typically to the website, menu or booking page
  • Every social account re-optimised and brought under the main company account

Want results like these?

Tell us about your venue and what you want to change. We’ll tell you honestly whether we can help.

Get your free proposalor call 07485 194478