Restaurant Genie
Home/Services/Social media advertising

Social media advertising

Social media advertising for restaurants

Ads that sell tables, tickets and orders, not just likes.

Full ServiceGroup
Request a proposalSee pricing
Social media advertising

Why great restaurants still go unnoticed

Your food’s good and your room looks great, but the people who’d love it don’t know you exist, or they saw you once and forgot.

How Facebook and Instagram ads work for restaurants

Meta lead ads are included in Full Service, and Meta advertising is included in Group. If Meta is all you need, run one of two focused campaigns on its own: Brand Awareness, once or ongoing with no minimum term, or Jaw Dropper: Leads, on a 3-month minimum, then month to month. Not sure where to start? We usually begin with Brand Awareness and move to Jaw Dropper once your audience is built.

Our approach is test, then scale. New creatives go out on a small budget, the strongest get the spend and the rest are switched off, so your ads always show what’s on now.

Ad spend is paid directly to Meta. We agree the budget with you, start small and scale what works.

Working out a budget? Our guide to how much restaurant marketing costs in the UK covers ad spend, agency fees and the costs people forget.

What's included in our restaurant Meta ads

Deliverables

  • Ad account, pixel and tracking set up
  • Local targeting by town, city or radius
  • 6 new creatives a month across photo and video
  • Retargeting people who saw you but didn’t act
  • Weekly optimisation
  • Monthly performance review

What social media advertising changes for your restaurant

Outcomes we report on. No guarantees, just evidence every month.

  • Reach diners who live and work near your venue
  • Bookings and leads you can count
  • Creative that’s tested in market, not guessed

Two focused campaigns

Brand Awareness

£1,500/month · + ad spend, no minimum term

“I didn’t even know you were here.”

Put your restaurant in front of new customers who don’t know you exist yet. Built for awareness on social, not sales. £1,500/month, plus ad spend, suggested and agreed with you.

  • Meta awareness campaign across Facebook and Instagram
  • 6 creatives a month, from a fresh content shoot every 2 to 3 months
  • A brand guide, refreshed each quarter
  • Retargeting to keep you front of mind

You’ll see: reach, engagement rate and who’s coming back

Jaw Dropper: Leads

£1,500/month · + ad spend, 3-month minimum

“You have an offer people would love. No one’s seeing it.”

One offer, all the focus: built to drive a single goal, such as filling lunch or a quiet night. £1,500/month on a 3-month minimum, then month to month, plus ad spend, suggested and agreed with you.

  • 2–3 offer ideas developed and tested
  • 1 Meta lead campaign, 6 creatives a month, from a content shoot every 2 to 3 months. We also reuse your own content where it’s good enough
  • Custom audiences built from your customer list
  • Retargeting people who saw the offer but didn’t respond

You’ll see: leads, cost per lead and form completions. Needs an email platform or our Email Campaigns add-on.

Included in

Monthly plans, plus VAT

Not included

Found

£599 /mo

Not included

Found Plus

£1,499 /mo

✓ Meta lead ads included

Full Service

£2,999 /mo

✓ Included

Group

from £4,999 /mo

Compare all four plans side by side

Social ads results from our clients

Kushboo

Indian restaurant · Kettering, Northamptonshire

Kushboo

An established Indian restaurant in Kettering that grew weekly turnover through social advertising and a review strategy, and kept trading strongly through Covid-19.

82% higher weekly turnover

Read the case study
Red Dog Saloon

American BBQ restaurants · London, Liverpool, Nottingham, Southampton

Red Dog Saloon

An American BBQ brand, now six restaurants in four cities, supported with national SEO, location-led Meta campaigns and website work.

83% lower cost per click

Read the case study

How it works

How we run Meta ads for restaurants

1

Agree the goal and offer

Reach and awareness, or leads for your list. For Jaw Dropper we agree a strong offer with you first.

2

Build the creative

Ads made from the photos and video you already have, or from a content shoot if you need fresh material.

3

Launch and test

Campaigns aimed at people who live and work near your venue, with creative tested so budget goes to what works.

4

Report every month

Reach, leads and bookings you can count, and what we are changing next month.

Questions

Restaurant social media advertising FAQs

How much do the campaigns cost?

Brand Awareness and Jaw Dropper: Leads are £1,500 a month each, plus VAT and ad spend. Meta lead ads are also included in Full Service, and Meta advertising is included in Group.

Do I need a monthly plan to run Meta ads?

No. Brand Awareness and Jaw Dropper: Leads run on their own, with no plan needed.

Can I switch between Brand Awareness and Jaw Dropper?

Yes. Brand Awareness has no minimum term, so you can move from it whenever it makes sense. Jaw Dropper: Leads has a 3-month minimum, then runs month to month. If you're not sure where to start, we begin with Brand Awareness and move to Jaw Dropper once your audience is built.

Do I need to supply photos and videos for ads?

No. We build the ads from the photos and video you already have. If you need fresh creative, add a content shoot and we'll advise on it when we speak. You're welcome to send us extra material too.

What does Jaw Dropper need from me?

A strong offer and somewhere for new contacts to go: your email platform, or our Email Campaigns add-on.

Is ad spend included in the price?

No. Ad spend is charged by Meta directly to your account, agreed with you up front. We never take a percentage of it.

Who owns the ad account?

You do. Your ad accounts, social profiles and data stay in your name.

Can you run TikTok ads too?

Our focused campaigns run on Facebook and Instagram. If TikTok suits your audience better, we'll say so on the call and plan around it.

Get started

Talk to us about social ads for your restaurant

Tell us about your venue and what you want to fill, and we'll come back within one working day.

  • Campaigns from £1,500 a month + VAT
  • No percentage of ad spend
  • Accounts and data in your name

Prefer to talk? 07485 194478

Let’s grow your business.

Tell us about your venue. You’ll get a specific proposal, not a template.

Request a proposalBook a call