Case study

Kushboo

An established Indian restaurant in Kettering that grew weekly turnover through social advertising and a review strategy, and kept trading strongly through Covid-19.

82% higher weekly turnover

Location

Kettering, Northamptonshire

Business

Indian restaurant

Services

Social media advertising, Full-service marketing

Timeframe

Four months

The challenge

Kushboo is an established Indian restaurant in a busy local market. When Covid-19 hit, the priority was keeping the restaurant trading and visible. Once restrictions eased, the goal moved to growth: more covers, more often.

What we did

We built the marketing around what the restaurant already did well. Social advertising put Kushboo in front of diners across Kettering, with offers and creative refreshed as trading conditions changed.

Alongside that, a review strategy grew the number of genuine Google and TripAdvisor reviews and made sure every one was answered properly. The plan held through Covid-19 and was adjusted month by month.

Results

82% increase in weekly turnover in four months, from £11,000 to £20,000 a week
#1 on TripAdvisor for Kettering
National award won during the engagement

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