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Case study

Tiger’s Diner

A London diner launched from scratch, with a website, influencer buzz, search and ads, and short-form video that passed a million TikTok plays.

1M+ TikTok plays

Tiger’s Diner
Location

Shepherd’s Bush, London

Business

Diner

Services

Pre-launch marketing, Restaurant websites, Google Ads, Restaurant SEO, Social media advertising

Timeframe

1–4 months

The challenge

Tiger’s Diner needed an audience before the doors opened, then calls and covers that kept growing once it was trading.

What we did

Pre-launch marketing ran from website design through to brand launch, with an influencer programme creating early buzz.

After opening, Google Ads focused on calls, SEO targeted Shepherd’s Bush searches, and short-form social video built the following.

Results

  • 1M+ TikTok plays, with one video passing 350,000 views
  • 1,000% increase in social following across two channels in 4 months
  • 234% increase in call conversion rate via Google Ads within 1 month
  • Page 1 for “restaurants Shepherds Bush, London”
  • 30% month-on-month increase across all KPIs from pre-launch
  • Significant increase in turnover and customers reported by the business

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