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Case study

Red Dog Saloon

An American BBQ brand, now six restaurants in four cities, supported with national SEO, location-led Meta campaigns and website work.

83% lower cost per click

Red Dog Saloon
Location

London, Liverpool, Nottingham, Southampton

Business

American BBQ restaurants

Services

Social media advertising, Restaurant SEO, Restaurant websites

Timeframe

Ongoing relationship

The challenge

Red Dog Saloon is an established American BBQ brand. As it expanded, each location needed its own local visibility and steady demand, without losing the consistency of the brand.

What we did

National SEO built visibility for the brand and each of its locations across London, Liverpool, Nottingham and Southampton. Location-led Meta campaigns built awareness and traffic around each branch, and website work helped turn that traffic into bookings. Brand awareness and customer retention ran alongside.

Results

  • 83% reduction in cost per click
  • 47.2% improvement in ad click-through rate
  • Active reach of 80,000 a month at a stable cost per click
  • 3,000% increase in site traffic
  • Page 1 for ‘American BBQ restaurant + city’ and ‘hot wings / burger challenge’ searches within 6 months
  • National SEO: page 1 across multiple UK cities, sustained
  • Missed opportunity identified: catering, now its own brand, Red Dog Catering
  • Expanded from 4 to 6 branches during the relationship (context, not attributed solely to marketing)

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