This is a cut-down version of the Online MOT we run for every new client. Score each line 0 (no), 1 (partly) or 2 (yes). Anything scoring 0 is costing you bookings now.
Google Business Profile
- Name, address, phone and hours are correct and match your website
- A specific primary category is set
- Menu, booking and ordering links work
- At least 20 recent photos
- Every review in the last three months has a reply
Website
- Loads quickly on a phone
- Menu is a web page, not just a PDF
- Booking or ordering is one tap from the homepage
- Opening hours and address are easy to find
- Each page has a clear title that says what you serve and where
Reviews and reputation
- Average Google rating of 4.5 or higher
- New reviews coming in every week
- You actively ask happy customers to review
Social media
- Posting at least three times a week
- Recent photos and short videos of your food and room
- Bio links straight to booking or ordering
Advertising and tracking
- You know your cost per booking or cost per call
- Google Analytics or similar is set up and recording bookings
- You have a customer email list and use it at least monthly
What your score means
Out of 38: 30 or more, you have strong foundations and the next step is growth. 20 to 29, there are quick wins to fix first. Under 20, you’re losing customers to more visible competitors. Book a free call and we’ll go through it with you.
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