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Case study

SFC Franchise

A national franchise brand supported with a national SEO strategy and launch campaigns for new franchisees.

National SEO and franchise launches

SFC Franchise
Location

National

Business

Franchise brand

Services

Restaurant SEO, Pre-launch marketing

Timeframe

Ongoing programme

The challenge

Each new franchise location needed to launch well, while the brand needed national search visibility and a website that worked properly.

What we did

A national SEO strategy, multi-site launch campaigns for franchisees, and a review of the franchise website to find and fix issues.

Results

  • National SEO strategy developed
  • Scalable infrastructure built for the franchise network
  • Multiple UK franchisee launch campaigns delivered: strategy, promotion, social and content
  • Best-practice consultation for the in-house team on social pre-launches
  • Franchise website issues identified and addressed in the national strategy

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