SEO (Search Engine Optimisation) is the process of optimising a website to rank higher on online search engines like Google and Bing. SEO uses a number of methods to achieve this result, ultimately boosting your ranking presence online.
If your online business presence is important, then is it essential to be higher up on these search engines. One option is to pay search engines for a paid ad which can be costly depending on the popularity of the product/ service keyword. This is where SEO comes in
Close to 70% of consumers searching for a product/ service online will not click past the first page on a Google. SEO helps you to reach that position. Once there, you can bring in more traffic to your website and ultimately drive more sales to your business.